The $2.3 Billion Problem
How Poor Asset Visibility Is Destroying Rental Operations
Every day, equipment rental companies lose money they don't even know they're losing. The industry's reliance on outdated tracking methods is creating a crisis that's getting worse, not better.
The Numbers Don't Lie
Data from our comprehensive study of 500+ equipment rental operators
The Four Pillars of Failure
Our research identified four critical areas where traditional tracking methods are failing rental operators.
73% of rental operators still use spreadsheets for asset management. The result? Equipment disappears into operational black holes.
Impact
15% of assets lost track of daily
Cost
$847 average recovery cost per incident
Idle equipment sitting in yards while customers wait. Poor utilization rates are the silent killer of profitability.
Impact
23% potential revenue lost to poor utilization
Cost
$137 per day per idle unit
Manual tracking consumes massive resources while providing minimal visibility. Staff spend more time hunting equipment than serving customers.
Impact
40+ hours monthly on manual tracking
Cost
Equivalent to $2,400+ in labor costs monthly
Unable to provide real-time availability or accurate delivery windows. Customer satisfaction plummets when promises can't be kept.
Impact
67% of complaints related to availability
Cost
Customer lifetime value reduced by 34%
The Solution Is Coming
We've spent months analyzing these problems and developing revolutionary solutions. The equipment rental industry is about to change forever.
Be among the first to experience the future of equipment tracking