Who We Are

A team of industry veterans and technology innovators who've spent years watching equipment rental operators struggle with outdated tracking methods.

After analyzing operations across 500+ companies, we've identified the core problems - and more importantly, the revolutionary solutions.

The Problem We Discovered

Equipment rental operators are losing billions annually due to poor asset visibility, yet existing solutions are expensive, complex, and ineffective. We knew there had to be a better way.

Our Team

Combined 50+ years in equipment rental operations, bringing deep industry knowledge and cutting-edge technology expertise.

Team Member

Former Operations Director

Top-10 Rental Chain

15+ years

Fleet optimization and operational efficiency

Team Member

Ex-Technology Lead

Fortune 500 Equipment Manufacturer

12+ years

IoT systems and asset tracking technology

Team Member

Former Regional Manager

National Construction Rental

18+ years

Multi-location operations and customer relations

Team Member

Ex-Software Architect

Leading SaaS Platform

10+ years

Scalable systems and mobile applications

Why the mystery? We're still employed at major industry companies while developing this revolutionary solution. Full transparency comes with the public launch.