Who We Are
A team of industry veterans and technology innovators who've spent years watching equipment rental operators struggle with outdated tracking methods.
After analyzing operations across 500+ companies, we've identified the core problems - and more importantly, the revolutionary solutions.
The Problem We Discovered
Equipment rental operators are losing billions annually due to poor asset visibility, yet existing solutions are expensive, complex, and ineffective. We knew there had to be a better way.
Our Team
Combined 50+ years in equipment rental operations, bringing deep industry knowledge and cutting-edge technology expertise.

Former Operations Director
Top-10 Rental Chain
Fleet optimization and operational efficiency

Ex-Technology Lead
Fortune 500 Equipment Manufacturer
IoT systems and asset tracking technology

Former Regional Manager
National Construction Rental
Multi-location operations and customer relations

Ex-Software Architect
Leading SaaS Platform
Scalable systems and mobile applications
Why the mystery? We're still employed at major industry companies while developing this revolutionary solution. Full transparency comes with the public launch.